Advertise By Giving Away Free Content 

©  Illa Maden   December 2006

To advertise by giving away free content can be very powerful

Many very high profile internet marketers have used this to advertise very effectively. This is especially true when it comes to viral products such as reports or ebooks.

Advertising in this manner can be just as useful if you have a niche website. Your field of e-commerce does not have to be "internet marketing" to use this advertising tool. If your niche area is related to dogs or fishing you could write an ebook or even a small report and use it as a marketing tool.

Once you have written your viral advertising material and gotten it ready you can offer it free from your website. In order to make it useful as an advertising tool, you would include links to your site or newsletter. You could also include your affiliate links to subject related products. Allow give away rights with the stipulation that it not be altered, and the links remain intact and you have an advertising machine. You could also offer it to other webmasters in your theme with the same stipulation. They could offer it as a give away or incentive on their website. This could be of benefit to them and allow you to further your advertising campaign.

This is a great way to advertise. The only cost to you is your time in getting your material composed and putting it in the form of an ebook or report.

Serious marketers use articles to advertise

Articles are one of the best advertising mediums available at the present time. Writing and submitting them will build your reputation as an authority, bring you traffic, and build one way links to your website. And if you do the writing and submitting it is one of the best ways to advertise for free.

Using articles to advertise has some extra benefits. You don't have to produce an extensive amount of copy, and you can fine tune each one to advertise or bring attention to a specific area. By altering the bio box in each article and fine tuning it, you can direct your advertising efforts wherever you need exposure.

Advertise with a newsletter

A newsletter is another great advertising vehicle. Add a newsletter to your site. Set up a regular schedule for sending out your newsletter, once a month, every two weeks etc. A newsletter will allow you to keep in touch with your visitors and customer base. This is a way to advertise that you are still in business, and hopefully bring them back again and again.

You can also advertise or promote products through your newsletter, as long as you don't overdo it. Make your newsletter something useful to those receiving it and use judgement about how often you advertise.

Other ways to advertise

You can advertise by writing a press release.

And, there are blogs. Many who originally started blogs to vent their viewpoint or just as a hobby because they had much to say, have found that they can make a tidy little sum if they also use their blog to advertise.

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