Article Submission Page 2
The reason I have made the subject of article submission so lengthy
is because it is a powerful resource. For new marketers, in particular it is a way to help you get quick results,
make your website known, and accomplish this at little cost to you. To realize the full power of articles you need
to know a little html and how to use html in formatting resource boxes.
Getting the most benefit from article submission
When you submit your site to directories, in most cases, you can only direct links to your home
or index page. This is a valuable benefit, and by all means, submit to lots of directories.
Using article submission can help you round out your efforts of
marketing to search engines and visitors alike. Just one of the benefits to article submission is the fact you can
direct traffic where you want it to go. This is a good way to get backlinks and visitors to your inner pages. You
can also send visitors to your newsletter signup and help boost your mailing list.
You can, for instance, change your resource box with each article that you submit, and with the
use of anchor text and html you can focus on keywords you want to promote, and also direct traffic and links where
you want.
The resource or bio box is the workhorse for
your article submission
The resource box is the workhorse portion of your article, and I will give an example of how to
do this in html. But first let's talk a little about anchor text. In this sentence I will direct you back to
article submission, but don't go, this just an example. See the blue
highlighted text? That is anchor text. When you see blue links they are clickable and will take you somewhere.
You will often see click here. That is anchor text, but unless you are adobe it
is not very effective. Anchor text should use whatever keywords you want to promote, and with a little html send
visitors where you want to direct them. You will often see product names highlighted. That also is anchor text.
Use html to create your bio resource box with anchor text that is clickable
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John doe's website offers various helpful tips about fuel
efficiency . Also featured is access to many difficult to find vintage auto accessories.
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The above example is at the bottom, beneath John Doe's article. John wanted to send visitors to his home page
first. The anchor text (in green) for his home page is fuel efficiency. John also hopes to direct visitors
and search engines to his accessories page hoping to bring both backlinks and visitors who may be looking for
vintage auto accessories. Vintage auto accessories is his second piece of anchor
text. The second example above is how you set up your resource box in html so that it will feature your
anchor text (in green here) which will be a clickable link to your web page.
You would, of course, place your specific webpage url between the quotes.
Note: Double check your work once you have written it up. Each < and " and </a> has
it's place and if you don't get it right your link will not work.
Learning some basic html will help you with article submission and many other small
tasks. Here is a fun site for learning some basic html.
Final Article Submission
Pointers
1. Always write your article in notepad. Don't use
Word. It will put odd characters in your article.
2. Research your keyword and your topic if necessary, and write a good
article that delivers what the heading promises.
3.. Use your keyword in anchor text in either the article itself or in the
resource box, whichever is allowed. And point your anchor text to the appropriate page relating to your
subject.
4. Proofread for typing or language errors.
5. Make article submission on a regular basis. The more frequently the
better.
6. Vary your anchor text in each article you submit. Direct visitors and
bring attention to your other pages. The home page is often not the most interesting page on your site. Use a
selection of your best keywords in the anchor text of each article and use you article submission to tap into
whatever interests your selected market.
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