Keyword Suggestion Tools

Keyword suggestion tools are the place to start with a business idea to see if there is a market that is interested.  There is no point in trying to market something that nobody wants.

You can start with free tools.  This is the place to get a feel for the demand for whatever product you have decided to market.  Actually, to backtrack a little, I would say you should not decide anything until you have used keyword suggestion tools to do the research.  Until you have the results they should remain ideas or possibilities.

So what are keywords?  Keywords can be one word if it is specific enough, but often keywords are phrases.  If you were looking for a computer, you might go to one of the search engines and type in computer.  Computer would be your keyword for your search.  More than likely though you would use more than just computer to give you a better search.

Here's what I mean.  I just did a search for the keyword walker.   Now, if I had a hip disorder or another mobility related problem and I needed a walker it would be wise to further define the word.  Otherwise I might get information for Johnny walker, Tennessee walker, or even Walker Texas Ranger.  So a better keyword would be medical walkers or walkers for mobility, etc. 

When you are doing keyword research, you need to think like the consumer or searcher.  This is sometimes pretty interesting as you will note as you start doing keyword searches. The combinations of words, and even sometimes the order can be pretty unique.  Then there's spelling.

Hopefully by now you have some ideas for what to market and a good sized keyword list to get started with.  Two free keyword tools are Good Keywords and the Keyword Discovery tool.  Good Keywords can be downloaded.  The Keyword discovery tool url can be filed in your favorites. 

Enter a keyword, and it will bring up a list of associated terms. What you want to look for is an extensive list where the count doesn't fall off too quickly. By this I mean the first couple of words have a good count, and then the count drops dramatically. Try to find terms that have a fairly long list below them of terms that stay within better numbers.

Copy the keyword list to a notebook file, or better yet, if you have a spreadsheet they are easier to manage. Most pc's have a spreadsheet. Usually Microsoft works has one in their tools even if you don't have excel. Take the term from this list and build even more lists of keywords.

The reason keyword research is so important online is two-fold. It helps you determine if there is market demand and aids you in finding the right combinations of keywords to center your business around.

Entering keywords into search is  how people find your website. In the offline world people find what they want by using the phone directory, asking their neighbor, responding to ads that come in their mailbox, or seeing a business in the course of their normal travels.

Online you get traffic through search engines, other websites, and paid advertising such as pay per click. Free is always better than paid.

These are both good starter keyword tools.  However, soon you will need to use a little bit of that budget I mentioned earlier.  Get your keyword list sorted out first by using the free tools.  If you have your ducks in a row this will not have to be very so costly.

Keyword Suggestion Tools With More Market Information

In order to find out how competitive the market and bidding is for the keywords you have chosen you will need a keyword suggestion tool with more information.  Wordtracker is very good for this.  Wordtracker will give you a variety of information and help you find words that are more suited to your needs.  One feature of Wordtracker is to show you how much competition you will have and allow you to dig for less competitive keywords.  They offer a free trial, but just for a few words and give you less information.

What I would suggest is to go and use the free trial just to get the hang of it.  Then plan a time when you have a big block of time to devote just to using Wordtracker.  That way you can really get your money's worth.  Wordtracker unfortunately, no longer allows a one day subscription. Their new policy offers weekly, monthly, and yearly subscriptions. Use the free tools suggested here and build some good lists of keywords that look promising. Take these keyword lists and then go to Wordtracker, that way you have a promising basis to work with and you can get a lot done in a short amount of time which will save you money.

Before using Wordtracker in earnest I would recommend you get the free 75 page guide they offer as a download.   There is a lot of information in this guide which centers around a fictional company and is written in a story format.  This makes it an easy read, and will give you a lot of perspective about how keywords can affect a business and so much information about different ways to look at keywords and how searchers use them.

Trust me when I say, if you are new to keyword research, and using keyword suggestion tools,  or even if you have been at it for a while this free book will expand your knowledge, and give you new ideas.  It will help you use Wordtracker, but even if you use other keyword suggestion tools the information in this guide will be very helpful.

Before you get involved in any project and invest a lot of time and effort spend the time needed using keyword suggestion tools. There are other keyword tools online, but these will get you started. Wordtracker is considered, by all top marketers, to be the premium research tool.

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