Link popularity has many definitions, depending on who you listen to. I believe that both anchor text, and the quality of the website linked to are factors in link popularity.

When you exchange links with other websites consider the anchor text that you use, and make it relevant to your content. Study up a little on anchor text. Using the right anchor text can benefit you greatly. If you don't know anything about anchor text, you'll find an elementary guideline for actually creating anchor text here.

Aside from the fact that reciprocal links have minimul value, managing them is tedious. You need to keep up with them as sites will drop your links from time to time. Unfortunately this could leave you with more outgoing than incoming.

Personally I feel that creating a few pages for reciprocal links is enough for the value received. I prefer to create my own and manage them rather than using automated software to do the job. The search engines are very savvy, and the software leaves an imprint.

Link popularity management

When setting up your own link popularity project, name your main page or navigation link something besides links. Give it a name that would indicate it is an additional resource for your visitors tightly related to your website topic. And the same goes for your file. Name it so that something besides www.yourdomain/links  will appear in the address bar.

Attract more links and increase link popularity with a well planned system

1. Customize your links page.. This gives more value and makes your pages more appealing.
2. Limit the number of links per page.
3. Make your links pages accessible from the home page. Those linking to you will want to know where their link will be placed.

To be successful you will need to promote your website in many ways. Reciprocal links are a good place to start and increase link popularity.. To get your website indexed and develop some page rank, you need links. One way links will come in time, but reciprocal links are a place to begin. The section on one way links will add ways to increase your link popularity.

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