Marketing through directories online

DMOZ is definitely the first directory you should submit to in your marketing efforts.

There are many directories you can submit to and many are free. Some require a reciprocal link. This is one of the marketing decisions you must make about your online business.

You can link back to those who request a link, or skip them and move on. It's a judgement call and it is up to you to decide.

You will probably not get hordes of traffic from directories, but indirectly you may get traffic as the links from directories help boost you in the search engines. Some online marketing methods work in an indirect way. 

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Using paid directories as an online strategy for marketing

Some directories only list with payment. This again is a judgement call. You can list only in those directories that are free, or add some that require payment. Consider the directory carefully if you are going to pay. You might want to keep a list of those who require payment before adding them to your marketing strategy. Then compare the ones who require payment and choose the best.  

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