Marketing through directories online
DMOZ is definitely the first directory you should submit to in your
marketing efforts.
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A listing in DMOZ is pure gold. But don't hold your breath waiting. Just do it an move on.
There are many directories you can submit to and many are free. Some require a reciprocal
link. This is one of the marketing decisions you must make about your online business.
You can link back to those who request a link, or skip them and move on. It's a judgement call
and it is up to you to decide.
You will probably not get hordes of traffic from directories, but indirectly you may get traffic
as the links from directories help boost you in the search engines. Some online marketing methods work in an
indirect way.
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Using paid directories as an online strategy for marketing
Some directories only list with payment. This again is a judgement call. You can list only in
those directories that are free, or add some that require payment. Consider the directory carefully if you are
going to pay. You might want to keep a list of those who require payment before adding them to your marketing
strategy. Then compare the ones who require payment and choose the best.
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