Search Engine Placement

  Putting certain elements in a page such as H1 and H2 tags are important to help you with search engine placement. It is important to use your keywords a reasonable number of times. However, as stated earlier, it is also important to make your copy readable and not overdo it.

When using keywords, you sometimes have to be very specific. Take for example walker. Putting the word walker in a keyword tool brought up a lot of different results. Baby walker, tennessee walker, Walker Texas Ranger, dog walker, mobility walker etc. Many words can have the same spelling and a variety of meanings.

Another example is shower. How you use this word will define it's meaning. A search for shower will bring up shower-as in taking a shower, or it could be viewed as a baby shower or rain shower. Adding other words or modifiers will make your copy more specific and define what your copy is referring to.

Related keywords will also help to support the relevancy of your content. Not just synonyms, but words that are related. If you had a site that featured baby goods and you were writing about a baby walker, you would be writing your copy around baby safety, babies learning to walk etc. Your copy and the words describing and relating to a baby walker would support your main word and make it more clear just what your subject is.

On the other hand, if you were writing about tennessee walker the word horse would certainly appear a few times. There would be talk of horse breeding, thoroughbreds etc. It would be obvious your subject was not baby walkers.

Ever work a crossword and have just one word you could not figure out, so you had to cheat and look? C'mon now... So you look and then slap yourself in the head because it was so easy! The problem was you were thinking in the wrong context. It must be much like that for the search engines. They simply want to provide relevant results for a search, and if your copy does not spell out what your subject is about then they have a problem.

Search engines do change their criteria for assessing websites, but relevant copy and good keywords and their placement is basic this year as it was last year. Helping the search engines like your website is just good common sense.

And, while discussing content, keep it simple. Unless your website is geared to a specific market of technical professionals, don't use technical jargon. Write much like you would speak in a conversation to a friend.

Use common sense. Write your content to provide what your visitors are looking for based on keywords. Good relevant copy is what the search engines use to define search engine placement.

One last thing I would like to mention here is, when you are ready to publish your website and before you submit to the search engines, first read the page about 'off page' optimization, Website Promotion.

Profitable Home Based Internet Businesses | Search Engines | Keyword Suggestion Tools