Search Engine Positioning

© Illa Maden  November 2006

Top search engine positioning brings traffic

Traffic and sales are the goal of every online marketer. Good search engine positioning is necessary in bringing a constant flow of traffic. This traffic is free in terms of dollars, but will require a cost in time and effort.

The major advantage to top search engine positioning besides traffic and being free, is that it is targeted to your keywords and will bring a higher percentage of serious online shoppers and help make your home based business profitable.

How to improve search engine positioning

Working on getting a top search engine position and keeping it should be a routine task among your other duties as a webmaster. Devote regularly scheduled time to this effort so it doesn't slip away from you. It is easy to get distracted.

Here are some activities that will help you get higher search engine positioning.

  1. Look at the site that is in the position you want. If this site intimidates you, then move down the page and select another site a couple of notches lower. You can move your efforts up later. Concentrate on this site and observe what they are doing to maintain their search engine position. Do what they do.

  2. See if you can trade a link with  this website. If they have a good page  rank that is a plus in improving your search engine position.

  3. Many times you can advertise on a competitor's site. This may or may not fit your budget, but it is another option that can help search engine position.

  4. Submit to directories on a regular basis. Keep a spreadsheet. Get links from those who don't require a reciprocal. One way links will boost link popularity and improve search engine positioning and page rank.

  5. Join a link exchange and trade links with good relevant sites. This will help you get lots of links fairly quickly. This type of trade will help you get search engine positioning for more than just your home page.

  6.  Be wary of sites that offer to get you hundreds of links in one shot. This will not help your search engine positioning. It sends up a red flag to the search engines.

  7.  Get involved in some forums. Post questions and helpful comments. If the forum allows, you can add a signature and posts will link back to your site.

  8. Write articles and get them submitted. Do this on a regular basis and you will get a lot of one way links. One way links are very important to search engine positioning.

Getting a high search engine positioning and maintaining it is work, but this is business, and just as offline you need to build reputation.

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