Website Ownership

© Illa Maden   November 2006

There are many good reasons for website ownership

If you are going to presell other people's products as an affiliate you may think that you do not  need ownership of a website. Or if you are promoting through an MLM program you may think the same. Wrong.

Website ownership sets you apart. Having your own specific domain name and a website that is created specifically for you is very important when marketing on the internet.

Why is website ownership so important?

Many people start on the internet, promoting affiliate programs, and they buy into the theory that all they need to do is drive traffic to the vendor's site. This was never easy, but it has been made even more difficult with search engine changes. This was pointed out under  new rulings at Google.

Notice the comment about competing for the same URL. If you are selling a product with the seller's URL and competing with them, what do you expect the results to be?

Getting traffic is necessary if you are to be a success at marketing on the internet. Don't limit yourself to only paid traffic.

Website ownership allows you the option of optimizing your website to generate free organic traffic from the search engines. Not only is it free, but it adds another source of traffic other than paid traffic.

Another benefit of website ownership, is having it your way. You will sometimes find perfectly good products to promote that have very lame supporting web copy provided by the vendor. Promoting from your own website allows you to overcome these shortcomings. And another feature is the ability to provide a way for further contact with customers. If all you do is send them to the vendor site from an ad, you have lost them for any future sales.

Website ownership is important  for those who are promoting MLM programs

Owning your own website as well as having the company provided website for a backup can allow for a lot more flexibility in promoting your program, getting traffic and providing extra information for your downline.

Website ownership is essential if you are going to conduct a real business. Your own domain name will definitely be a real plus, and your own unique website will give a fresh look to products that may be promoted by many others on the internet.

Your own website will set you apart. It will allow you to make changes from time to time and freshen thing up. With your own website you can optimize and take advantage of free targeted traffic from the search engines. And if you are getting traffic through PPC, owning your website  will give you a better chance of getting a top listing.

You will find help in setting up a website of your own and getting it optimized beginning at Starting a Business.

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