Your Home Based Online business-Seven mistakes to Avoid 

Marketing a home based online business successfully takes time and a lot of effort. Don't sabotage  your success by making these common errors.

  1. Not adding content periodically, or updating your business website. It is estimated that the average website only has new content added six times a year. A website needs new content from time to time to maintain interest, and pages need to be kept updated to stay with the times.

Protect the time investment you have made in your home based online business. To keep visitors and search engine robot coming back, you need fresh content.

  2. Overuse of pop ups. Popups can add greatly to the success of your business if used prudently. Set your pop ups so that they get your visitors attention without overly annoying them. And be sure to provide a way for the visitor to close them.

  3. Audio and video are becoming increasingly popular on the internet, and can add a lot of interest and versatility to your business website. Do give your visitor some control. Nothing is more annoying that opening a website and being assaulted by loud speaking or music.

  4. Don't make your pages so busy that the message gets lost, or it is difficult to navigate. If you need more space, make another page and encourage visitors to continue. This accomplishes two things. It gives you another page on your website to monetize, and it keeps your pages attractive and easy to use.

  5. Choose harmonious color combinations that are appropriate to the subject matter of your website. Vibrant colors can add appeal, but keep the more intense colors to sections where your visitors will not need to dwell.

The other extreme is pale pages with faded and very small text. These can look very attractive when taken as a whole, but they are very difficult to read for any space of time.

  6. Navigation should be clear cut and as easy as possible. Help your visitors to move throughout your site and find what they need.

Use links (with anchor text) to help guide them to other pages you'd especially like them to visit. This is good SEO and helpful for your visitor.

  7. don't use oversize graphics that increase load time. Consider whether the graphics are really needed, and what they add to the visitor experience. Do be sure to name your graphics using your keywords. If you can't do this, the graphic doesn't belong on your page.

The competition for your home based online business increases every day, with more and more websites entering the internet arena. Use all the sensible tactics you can to get and keep visitors to your business website.

Profitable Home Based Internet Businesses | Organic SEO Strategy

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