eBay  Market The Lazy Way

© Illa Maden   November 2006

First get comfortable using ebay

Once you get ebay basics and auction listings worked out to a comfortable point, then it is time to think of ways to both expand and simplify your ebay business.

Running an ebay business in a willy-nilly fashion is no way to run an auction business. Define a niche to sell to. This may be one of the things you learn in the beginning along with just learning to list successfully, you will learn what sells.

Take some time on this and find out what sells on ebay, and what you can make a decent profit on. Once you have accomplished that, it is time to refine your auction business and do it the lazy way. Well, not lazy really, but with less work and more second or third time customers. Marketing to a niche is much easier on the internet whether it is on ebay or on a website. The advertising and promotion aspects run much more smoothly when you have a narrowly defined market.

You've already defined your niche, and when you auction items on ebay, in that niche, you know who your potential buyers are. They have established an interest. What else in that same field of interest could you market to bidders at your ebay auctions?

Secondly, expand your ebay business using other internet tools

Once you have defined a niche to market to on ebay expand your business. First check out the about me feature and use it to your best advantage.

You do have to exercise care in not violating ebay guidelines, but think of ways to get these people on a mailing list, or get them to a website that features items in the same niche they have expressed interest in.

Develop a simple website of your own featuring like products and find ways to funnel ebay bidders and buyers to your website.

Your website could feature both tangible products through a drop shipping source and recommendations for affiliate products in your niche. Ebooks and reports are another option for things to market as long as they are focused to your niche market.

Don't try to re-invent the wheel. Follow in the footsteps of those who are already doing this and leverage their knowledge. This auction expert has been making a good income for some time on ebay and can help you with many of the ins and outs of how to use it and other auctions to make a good enduring income online. 

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